AwareNow: The Introduction

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AN INTRODUCTION U P D AT E D J U N E 2 0 2 2


THIS IS WHAT 8 MILLION READERS TUNE IN FOR EVERY MONTH.

Every month, AwareNow releases a new issue. Above is an introduction to ‘The Love Edition’.


ONE ISSUE AT A TIME

THIS IS HOW WE’RE CHANGING THE WORLD. AwareNow™ Magazine is a monthly publication produced by Awareness Ties™. Each issue inspires and informs while raising awareness for causes one story at a time. Every edition is based on a different theme that serves as the heart beat for the issue. Each month a new collection of 24 to 36 stories is shared in an issue that averages 150 pages. It’s a magazine of collectible quality that reads like a well loved book. From rock icons like Dave Navarro (Red Hot Chili Peppers and Jane’s Addiction) to popular celebrities like Ginger Zee (Good Morning America and ABC News), AwareNow is a stage for stories that support causes.


THE CURATOR & COLUMNISTS

WHO IS BEHIND THE CONTENT?

With over 40 columnists from around the world (awarenessties.us/columnists), AwareNow publishes content every month with a depth of diverse voices.

From actors and athletes to doctors and lawyers, with industry legends and innovation leaders, these individuals support the work of AwareNow with passion and purpose. Exclusive interviews are recorded, produced and published by AwareNow’s Editor-In-Chief, Allié McGuire, who is the Co-Founder of Awareness Ties and serves as the Official Ambassador for Multiple Sclerosis. Each month she curates content to support edition’s theme.

“We believe in the power of storytelling. Through stories we work to create and sustain positive social impact.” - AM


THE CONTENT

WHAT IS INSIDE AWARENOW? AwareNow Magazine (awarenowmagazine.com) is rated ‘O’ for original and organic content to raise awareness. Unbiased and unfiltered, these narratives about lives change lives. Through exclusive interviews and personal stories, causes are explored and examined with an empathetic lens. With authenticity and integrity, stories shared each month inform and inspire millions, as we use AwareNow both educates and empowers its readers.

A media platform like no other, AwareNow supports multiple causes with multiple formats. With embedded videos to watch and podcasts to listen to, these clickable collections of stories provide an empathetic lens into the lives of others.


THE DEMOGRAPHICS With an average readership of 8 MILLION every month,

AwareNow Magazine serves a global audience in more than 190 countries.

8,000,000 Here’s a breakdown of the top 10 countries.

US (35%)

Mexico (17%)

Canada (5%)

Brazil (12%)

Columbia (5%)

Peru (5%)

Chile (4%)

Spain (7%)

UK (6%)

Italy (4%)

Europe 18%

South America 26%

North America 56%


THE DIGITAL PARTNERSHIP

WHO IS THE DIGITAL PUBLICATION PARTNER?

In partnership with Issuu™, the world’s largest digital discovery and publishing platform, AwareNow Magazine serves a global audience with access to original cause conscious content. The digital version of AwareNow is provided to the public at no charge. When it comes to content for causes, we believe in ‘access for all’. “We are honored to be Awareness Ties’ exclusive partner in helping tell its story, while also bringing attention to these very important causes on a global scale.” -JH

Hear more from Joe Hyrkin, the CEO of Issuu, about why he and his company are proud to be an Official Partner of Awareness Ties: awarenow.us/podcast/ partners-in-purpose


THE DEVICES AwareNow Magazine provides readers with an immersive experience that is visually stunning on all devices. The interactive content features embedded videos and clickable content to inform and inspire.

Phone 3%

Tablet 15%

While the readability of the content and integrity of the design are preserved across all platforms, the high percentage of desktop usage is attributed to the richness and depth of content that readers of AwareNow seek.

Desktop 82%


THE DISTRIBUTION In partnership with Issuu, Awareness Ties distributes content to a global audience through various channels.

Awareness Ties presents content through the integration of onsite embedded code, along with custom direct links.

Issuu delivers this same content through proprietary Visual Stories to a base of international readers.

Awareness Ties 35% Issuu 65%


THE PRINT PARTNERSHIP

WHO IS THE PRINT PUBLICATION PARTNER?

Mixam serves as the Official Print Partner for AwareNow Magazine. Printed on environmentally certified and recycled papers, the rich, archival quality of this publication is produced with superior quality using vegetable based inks. The dedication to both sustainability and quality make Mixam a perfect partner for AwareNow Magazine.

Scannable QR codes published in our print edition provide instant access to all digital content in each issue.


ABOUT AWARENOW

A PLATFORM WITH PURPOSE

AwareNow™ Magazine (www.awarenowmagazine.com) is a monthly publication produced by Awareness Ties™ featuring exclusive interviews and personal stories to raise awareness for causes.

Each issue inspires and informs while raising awareness one story at a time. While we have a limited print edition, it's our online edition of AwareNow that serves a global audience of over 8 million monthly readers, providing access to cause conscious content that educates and empowers.

www.IamAwareNow.com


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